In this case study, I share how one of mine TikTok video — a short summary of the book “Zero to One” by Peter Thiel started ranking in Tiktok results & now gets 40 to 60 (50 on average views) every week without any extra promotion.
Goal Behind Making this video
I read a lot of books, but back then I always hesitate to make content. Instead, one day I tested if TikTok could be used to share book summaries in a way that reached people searching for them. My Goal was simple — Create one video to share my knowledge & see if it could show up in search results for my target topic.
What i did on this video?
Here are some of the things which helped me to ranked this content:
- I choose a trending topic by TikTok creator search insights: The book Zero to One By Peter Thiel.
- I Created a 40-second video explaining 3 takeaways from this book.
- I Used exact Key Phrase “Zero To One” in the video title Captions, and hashtags.
- Created a hook by saying “Wait! If you are wondering about how to build the startup or future then, you need to listen this”
- Posted at a time when my audience were mostly active.
Why did it worked?
Although views, & likes are less compared to other creators, but I believe the video ranked because I picked a clear topic, used targeted keyword, Kept the content short & engaging. The TikTok algorithm likely kept showing it to people searching for that keyword.
The bottom line
Even a simple, one-time video can keep bringing in views if it’s target well & Optimized fro search then think about it’s possibility for your products or service.
Lastly, Consistency in topic choice & keyword matters.
If you want your content to rank like yours then, head over to contact page to get free brand visibility session, that will cover from which brand is suitable for you to, how to rank on that platform.